Published by gb&d: Ralph DiNola has dedicated his professional life to bringing sustainability, green building, and energy efficiency innovation to scale. As CEO at New Buildings Institute, he oversees the nonprofit’s work to advance building efficiency all the way to zero energy and zero carbon performance levels. For more than 20 years DiNola has been an industry thought leader and advised developers, governments, and Fortune 500 companies seeking quantum advances in their building practices and projects. He recently shared with us a little more about how to best set energy targets—and why it matters.

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