Through short presentations and diverse panel discussion, attendees will learn cost-effective ways to increase visibility, connect their work to climate solutions, and communicate the benefits of electrification to the customer, community, and market. Participants will leave with actionable ideas for building credibility, attracting new leads or partners, and supporting a stronger electrification marketplace.

Panelists:
Alex Sloan, VP of Operations, Electrify My Home
Alex seeks to accelerate the clean energy transition by implementing solutions that are both financially and operationally attractive. He has spent the last several years helping California electrify and telling the story of what “good electrification” actually looks like. Electrify My Home specializes in comprehensive electrification, and offers heat pump installation, heat pump water heater installation, electrical services, and workforce training.

Peter Troast, Founder and CEO, Energy Circle
Peter is recognized as one of the country’s foremost authorities on marketing for home performance, HVAC and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at ACI, RESNET, ACCA, BPI and EGIA conferences and events.
 

Jennifer González, Senior VP of multicultural strategy, C+C
Jennifer is a senior communications strategist and leader in cultural marketing and equity-centered campaign design. She helps organizations design campaigns that not only inform but resonate authentically with diverse communities. Her work focuses on removing barriers to participation and ensuring that communications expand access, not just awareness. She’s led award-winning behavior-change campaigns and is a frequent speaker on equitable engagement, transcreation, and inclusive communications strategy.

Moderator: Susan Harris, Communications Project Manager, Building Innovation, New Buildings Institute
Susan focuses on communications and strengthening stakeholder relationships with project documentation, outreach, and management that enables knowledge transfer of technical research and guidance.

Supported by

Explore free courses on energy efficiency and electrification with The LEARN Program. LEARN’s interactive learning hub covers topics like building design & construction, HVAC and hot water systems, renewable energy, and more resources to help you electrify your own home. Start learning today at sandiegolearn.com.